How to do bidding ranking: hot topics and structured guide on the entire network
In today's era of information explosion, PPC (Pay-Per-Click) has become the core means for enterprises to quickly obtain traffic and exposure. This article combines the hot topics and hot content on the Internet in the past 10 days to provide you with a detailed analysis of the operating steps, key data and optimization strategies of bidding ranking.
1. Core steps of bidding ranking
1.Clear goals: Determine whether the purpose of promotion is brand exposure, conversion of sales, or acquisition of leads. 2.Choose platform: Mainstream platforms include Baidu Promotion, Google Ads, Douyin Massive Engine, etc. 3.keyword research: Use the tool to screen high-potential keywords (as shown in the table below). 4.Bidding and budgeting: Set reasonable bids based on the level of competition. 5.Advertising creativity:Write titles and descriptions that attract clicks. 6.Landing page optimization: Ensure that users can convert smoothly after clicking.
| platform | Popular keywords (last 10 days) | Average click price (CPC) |
|---|---|---|
| Baidu promotion | "618 Promotion" "AI Tool" | 3-8 yuan |
| google ads | "Cross-border e-commerce" "ChatGPT" | 1-5 USD |
| Tiktok huge volume | "Short Drama Promotion" "Local Life" | 2-10 yuan |
2. Key data indicators of bidding ranking
The following is the data that needs to be monitored when optimizing bidding rankings:
| indicator | definition | Optimization goal |
|---|---|---|
| Click-through rate (CTR) | Clicks/Impressions | >2% (industry average) |
| Conversion Rate (CVR) | Conversions/Clicks | >5% |
| Cost per conversion (CPA) | Total spend/conversions | Less than 30% of product gross profit |
3. Recent popular industries and bidding strategies
According to the popularity of the entire network, the following industries have become fiercely competitive recently and need to adjust their strategies:
| Industry | hot topics | Bid suggestions |
|---|---|---|
| E-commerce | “618 pre-sale” and “live broadcast delivery” | Increase long-tail keyword bids |
| education | "College Entrance Examination Volunteering" "Vocational Training" | Targeted geographical delivery |
| Technology | "AI Application" "Cloud Computing" | Focus on B2B platforms |
4. 5 tips for optimizing bidding rankings
1.Time-sharing delivery: Adjust the budget according to user active periods (for example, e-commerce is concentrated between 20:00-23:00). 2.Negative keywords: Block irrelevant search terms and reduce invalid costs. 3.A/B testing: Compare the effects of different advertising creatives and landing pages. 4.dynamic bidding: Use smart bidding tools (such as Baidu OCPC). 5.data analysis: Review data every week and eliminate inefficient keywords.
5. Frequently Asked Questions
Q: How to quickly start a new account?A: Give priority to long-tail words with low competition, and the initial bid can be 20% higher than the industry average.
Q: How to reduce the cost per click?A: Improve the ad quality score (relevance + user experience) and optimize it to 8 or above to get a discount.
Through the above structured data and strategies, enterprises can efficiently carry out bidding rankings and seize the dividends of recent popular traffic. Continuously paying attention to industry trends and adjusting flexibly are the keys to staying competitive.
check the details
check the details
en
