What is the name of Wu Kequn's trendy brand? Revealing the latest trends in celebrity cross-border fashion
In recent years, celebrities’ crossover into the fashion industry has become a trend that cannot be ignored. From Edison Chen’s CLOT to Shawn Yue’s MADNESS, celebrity fashion brands have frequently become the focus of conversation. As a well-known singer in the Chinese music scene, Wu Kequn has also entered the fashion field early, and the trendy brands he founded have attracted the attention of many fans and trend enthusiasts. Then,What is the name of Wu Kequn's trendy brand?How is its design style and market performance? This article will give you a detailed analysis based on the hot topics on the Internet in the past 10 days.
1. Name and background of Wu Kequn’s trendy brand
Kequn Wu officially founded his personal fashion brand in 2013"DEBRAND", focusing on the concept of "de-labeling" and emphasizing individuality and freedom. The brand name "DEBRAND" means breaking the constraints of traditional brands and encouraging consumers to pursue unique self-expression. In recent years, DEBRAND has gradually gained a foothold in the trend circle through joint cooperation and celebrity sales.
2. Analysis of the correlation between hot topics on the entire network in the past 10 days and DEBRAND
By searching the hot topics on the Internet in the past 10 days, we found that discussions related to Wu Kequn and DEBRAND mainly focus on the following aspects:
| Topic keywords | Discussion popularity | Related events |
|---|---|---|
| Kequn Wu DEBRAND new products | high | 2024 spring and summer series released |
| Comparison of celebrity fashion brands | in | Netizens are hotly discussing the differences between DEBRAND, CLOT and MADNESS |
| Kequn Wu Variety Show Bringing Goods | high | Kenji Wu wears DEBRAND items in variety shows |
| DEBRAND joint brand | in | A model in collaboration with a sports brand will be launched soon |
3. DEBRAND’s design style and market performance
DEBRAND's design is mainly simple and street style, while incorporating traditional Chinese cultural elements. For example, its iconic "DEBRAND" wording and "de-labeling" pattern have become the brand's identification symbols. The following is DEBRAND’s market performance data in recent years:
| Year | Sales (estimated) | Popular items |
|---|---|---|
| 2022 | About 50 million yuan | Co-branded T-shirts and baseball caps |
| 2023 | About 80 million yuan | Embroidered jackets, limited edition sneakers |
| 2024 (first half of the year) | Expected to exceed 100 million | Spring and summer series sweatshirts |
4. Netizens’ Comments and Controversies
Although DEBRAND has a certain fan base, it also faces some controversy. The following are the main views of netizens:
Positive review:
1. "The design is unique and will not look like any other clothes when worn."
2. “Wu Kequn personally participated in the design and was full of sincerity.”
3. “The price is moderate and the price-performance ratio is high.”
Negative review:
1. “Some items are of average quality and I hope to improve the craftsmanship.”
2. “Co-branded models are heavily hyped and difficult to grab.”
3. “The style is niche and the audience is limited.”
5. Summary
Kequn Wu’s trendy brandsDEBRANDWith its distinctive design concept and star effect, it has become an important participant in the domestic fashion market. Despite the controversy, its steady growth in sales is a testament to the brand's potential. In the future, whether DEBRAND can stand out in the fiercely competitive fashion brand market requires continuous attention to its product innovation and user reputation.
If you are interested in celebrity fashion brands or Wu Kequn’s DEBRAND, you may wish to follow their official channels to get the latest updates!
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