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How does the app make money?

2025-12-21 01:03:27 educate

How does the app make money?

In the era of mobile Internet, Apps have become an indispensable part of people's daily lives. Whether it is social networking, shopping, entertainment or utility applications, Apps have various business models. This article will combine the hot topics and hot content in the past 10 days, analyze the main profit model of the App, and display relevant cases through structured data.

1. The main profit model of App

How does the app make money?

The profit models of Apps are mainly divided into the following categories: advertising revenue, subscription services, in-app purchases, e-commerce transaction commissions, data monetization, etc. The following is an analysis of the profit models of popular apps in the past 10 days:

App nameCategoryProfit modelTypical cases
Douyinshort videoAdvertising revenue, live streaming rewards, e-commerce commissionsThe recent hot topic "Oriental Selection Live Delivery" brings high commissions
Spotifymusic streamingSubscription services, advertising revenuePaid members enjoy ad-free music
King of GlorygameIn-app purchases (skins, items)New season skin launches, single-day revenue exceeds 100 million
Meituanlocal lifeTransaction commissions, advertising revenueCommission for each takeaway order is 20%-30%
LinkedInprofessional networkingSubscription services, data monetizationCompanies pay to obtain talent data analysis

2. Advertising revenue: the most common way to make money

Advertising revenue is the main source of profit for most free apps. According to hot data in the past 10 days, short video and social apps account for the highest proportion of advertising revenue:

platformadvertising formRevenue proportion
DouyinInformation flow advertising, open screen advertising60%
WeChatMoments advertising, public account promotion40%
WeiboHot search list advertising, blogger promotion50%

3. Subscription services: Users’ paying habits gradually develop

As users' demand for high-quality content increases, subscription services are becoming the choice of more and more apps. Popular subscription apps recently include:

  • Video category:iQiyi, Tencent Video (the popular drama series "Qing Yu Nian 2" drives membership growth)
  • Tools:Notion, WPS (paid to unlock advanced features)
  • Health category:Keep (paid courses and customized plans)

4. Data Monetization: Invisible Profit Giant

Some apps analyze user behavior data to provide precision marketing services for enterprises. For example:

Appdata typeRealization method
Google Mapsgeolocation dataProvide customer flow analysis for merchants
TaobaoShopping preference dataPersonalized recommendation ads

5. Future Trend: Mixed Profit Model Becomes the Mainstream

A single profit model can no longer meet the development needs of apps, and more and more platforms are adopting a hybrid model of “advertising + subscription + e-commerce”. For example:

  • Little Red Book:Advertising + e-commerce commission + membership subscription
  • Station B:Advertising + Big membership payment + Live streaming rewards

From the above analysis, we can see that App’s profit model is diversified and continues to innovate as technology and user habits change. In the future, whoever can better balance user experience and business monetization will stand out from the competition.

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