Why is Stickman Fighting so popular? ——Looking at the dilemma of niche games from the hot spots across the Internet
In recent years, the competition in the mobile game market has been fierce, but "Stickman Fighting", a unique fighting game, has failed to make it to the popular list. This article combines the hot topics on the Internet in the past 10 days (data as of October 2023), and uses structured analysis to explore the reasons why it has not exploded.
1. Comparison of hot game topics across the Internet (last 10 days)
| Ranking | Game name | Number of discussions (10,000) | Core Highlights |
|---|---|---|---|
| 1 | Genshin Impact | 1420 | Version 4.1 update/Character plot |
| 2 | King of Glory | 1280 | Eighth Anniversary Celebration/New Heroes Revealed |
| 3 | Honkai Impact: Star Railroad | 950 | New characters in version 1.4 |
| - | Fighting Stickman | twenty three | Physics engine/magic style |
2. Analysis of the core reasons for unexploded fire
1. Insufficient marketing volume
Compared with the tens of millions of publicity budgets of leading games, "Stickman Fighting" has only been associated with two hot search topics in the past 30 days: #stick人鬼狗 animation# (reads 1.8 million), #physics engine sand sculpture game # (reads 920,000).
2. Content iteration is slow
| Comparative item | Head competing products | Fighting Stickman |
|---|---|---|
| Version update frequency | Big updates every 6 weeks | every 3-4 months |
| New characters/skins | 2-3 per month | 4 new ones will be added in 2023 |
3. Weak social attributes
According to player surveys, only 17% of users actively share game content, while the figure for e-sports games reaches 68%. The lack of strong social functions such as guild battles and rankings is its flaw.
3. Discussion on the possibility of breaking the situation
1. Combine hot spots to create memes
Referring to the magical gameplay of the recently popular "Watermelon Man", topical content such as "Contemporary Young People's Fighting Guide" can be developed to strengthen short video dissemination.
2. Optimize paid design
| Current mode | Suggested adjustments |
|---|---|
| Skins sold individually (6-18 yuan) | Join the 1 yuan lottery/season ticket system |
| Mainly advertising monetization | Increase creator incentive program |
3. Platform cooperation opportunities
Recently, the traffic of the "Sand Sculpture Game" section of Station B has increased by 32%, and UP customized content can be targeted to make up for the lack of official communication.
Summarize:With top games monopolizing traffic, "Stickman Fight" needs to more accurately capture the market segment of physics comedy games and break through the circle through content co-creation and community operations. Its simple operating mechanism and magical painting style still have differentiated advantages. The key lies in finding the right communication fulcrum.
check the details
check the details
en
