What brand of autumn clothes is good? Popular topics and purchasing guides on the Internet in the past 10 days
As the temperature gradually drops, autumn clothes have become the focus of consumers' attention. This article will analyze the current brand trends in the autumn clothing market based on hot topics on the Internet in the past 10 days, and provide structured data to help you make wise choices.
1. Hot topics related to autumn clothes across the Internet (last 10 days)
| Ranking | hot topics | amount of discussion | Main platform |
|---|---|---|---|
| 1 | Review of Warm Black Technology Autumn Clothes | 320,000+ | Douyin/Xiaohongshu |
| 2 | The most cost-effective autumn clothing brand | 180,000+ | Weibo/Zhihu |
| 3 | Autumn Clothing Fabric Selection Guide | 150,000+ | B station/public account |
| 4 | The same style of autumn clothes worn by celebrities | 120,000+ | Xiaohongshu/Taobao |
| 5 | Autumn clothing dressing tips | 90,000+ | Douyin/Kuaishou |
2. Comparative analysis of mainstream autumn clothing brands
| brand | price range | Main technology | User praise rate | Hot selling platform |
|---|---|---|---|---|
| UNIQLO HEATTECH | 99-299 yuan | Moisture absorption and heating technology | 92% | Tmall/offline store |
| Banana hot skin | 159-399 yuan | Innocent label design | 95% | JD.com/Douyin |
| red beans | 79-199 yuan | Natural cotton material | 89% | Pinduoduo/Taobao |
| Arctic velvet | 59-159 yuan | Plush warmth technology | 87% | Taobao/JD.com |
| Hengyuanxiang | 89-259 yuan | Wool blending technology | 90% | Tmall/offline store |
3. Key indicators for purchasing autumn clothes in 2023
Based on the hot topics of consumer discussion in the past 10 days, we have summarized the following purchasing points:
1.Warmth performance: This is the indicator that consumers are most concerned about, accounting for 65%. Black technology heating materials and velvet designs are the most popular.
2.comfort: Seamless stitching and label-less design have become new trends, accounting for 22%.
3.price factor: Products in the 100-200 yuan range are the most discussed, accounting for 45%.
4.Breathability: Products that combine warmth and breathability are more popular, accounting for 18%.
4. Recommendations for autumn clothes for different groups of people
| crowd | Recommended brands | reason | reference price |
|---|---|---|---|
| urban white-collar workers | UNIQLO/Jiao Nei | Thin and slim fit, suitable for business wear | 199-399 yuan |
| Middle-aged and elderly people | Hongdou/Hengyuanxiang | Good warmth retention and high cost performance | 89-199 yuan |
| child | Balabala/Annel | Safe material, soft and comfortable | 79-159 yuan |
| outdoor sports | Decathlon/North Face | Quick-drying, breathable, professional and warm | 299-599 yuan |
5. New Trends in Autumn Clothing Market in 2023
1.The rise of technical fabrics: New materials such as graphene and coffee carbon are widely used.
2.Multifunctional design: Functional products such as antibacterial, deodorant, and antistatic products are growing rapidly.
3.Popularization of environmental protection concepts: Attention to autumn clothes made of recyclable materials increased by 30%.
4.The rise of domestic brands: The market share of domestic brands such as Jiao Nei and Wai Nei has increased by 15%.
6. Purchase suggestions
1. Give priority to brands that support 7-day no-reason returns.
2. Pay attention to product certification marks, such as Class A safety standards, etc.
3. It is recommended to check recent real user reviews before purchasing, especially the experience feedback after washing.
4. Choose the appropriate thickness according to the climate characteristics of the region. Northern users may consider thicker models.
From the above analysis, it can be seen that the autumn clothing market in 2023 will show a diversified and functional development trend. Consumers should not only consider brand awareness when purchasing, but also choose the most suitable product based on their own needs. I hope this guide, which combines hot topics from around the internet, will help you find your favorite autumn clothes.
check the details
check the details
en
